Four days between Mont-Rose and Cervin via the series of several 4000…this beautiful trek was shared last summer by Patrick Gabarrou and Christophe Dumarest, technical advisors at Lafuma. Enthusiasts can now relive the adventure of these two friends on DVD. Apart from the feat itself and the beautiful pictures, they will discover emotion, laughter and an enthusiastic way to look on life!

Thirty years separates them but a common passion, a common friendship and a common way of seeing the mountain unites them… Brought to life just as much by their sporting performance as their chemistry, the mountaineers Patrick Gabarrou, 57, and Christophe Dumarest, 28, both technical advisors at Lafuma, have already discovered many trails together.  Last summer they also completed their first
“long distance expedition”: Four days between Mont-Rose and Cervin via the series of several “4000”.
They came back with a film of this expedition which has just been released on DVD. Made by Bruno Peyronnet, it has been baptised “On the cord of friendship” because, performance aside, it is a glorious human adventure that the two men have shared in the 4000 realm.  
Enthusiasts of a “happy mountaineer”
”Our objective is not only to recount our trek but to talk about our way of looking at life, evoking commitment, friendship... We take things seriously, which justifies the fact that we are hitting the headlines, but we want to go beyond that. We want to share with people the emotion, the joy and the laughter.  We are enthusiasts of happy mountaineers, far from all progressive egocentricities.  We have the opportunity to be strongly fixed in reality yet at the same time being “deliverers of dreams”, explained the two friends, both mountain guides, who met for the first time 15 years ago, at the foot of a rock face, in the Haute-Savoie region of France.  
Since then, time has taken its toll and this is really a happy moment that they are delivering to us, over the course of 26mn, by means of this DVD; a DVD enriched with extras to discover!

For further information:  www.christophedumarest.com or on www.editionsguerin.com

The brand is equipping an expedition composed of a dozen able bodied and disabled people who only have one objective this week, and that is to reach the summit of Mont-Blanc

"Our brand is convinced that a disabled person is equally capable of succeeding in the sports domain as an able bodied person. This partnership is an alliance full of feeling which brings us closer to the human being and to nature” For Lafuma, providing “Insertion cords” is in perfect coherence with its values and commitments, which is where its spontaneous involvement in this exceptional human adventure comes from. Launched by “Hanploi”, an internet platform for recruiting disabled people, and the student association “Handisudria", it should take, between now and 27th June, a dozen disabled and able bodied people to the roof of Europe. “By doing this we wish to promote self sacrifices and solidarity at the heart of a team", explained Jean-Paul Bagna, Operations Director at Hanploi. A beautiful project.

The brand is partnering this major exhibition by Yann Arthus-Bertrand, which is being held at the ‘Grand Palais’ in Paris until the 12th February.

To paint a sensitive and human portrait of the inhabitants of this planet.... This was the main objective of the famous French photographer, Yann Arthus-Bertrand, when he started his project "6 billion others" in 2003.
For five years, six reporters and two film-makers travelled the world meeting local populations. They carried out some 5,000 interviews on the same theme in more than 70 countries in order to compare people's points of view in different regions. As such the Brazilian fisherman testified, as did the Saudi billionaire, the Malian dentist, the Afghan farmer and thousands of others...
Because this project promotes diversity and the meeting of different cultures, combining respect and humanity, which “gels” nicely with the brand’s image, Lafuma decided to partner the exhibition of this important work which will be shown until the 12th February in the ‘Grand Palais’ in Paris.

One, two or three poplar leaves will indicate to consumers of products in the Lafuma Pure Leaf eco-designed collection whether the item is moderately, very or totally environmentally-friendly. A first.

Environmental protection has been entrenched in Lafuma’s genes since its creation in 1930. And the brand has been committed to a quality approach targeting sustainable development of its activities for well over fifteen years.
It is now taking a further step towards consumers by providing them with a maximum of information on the environmental impact of the product they are purchasing. Based on the Pure Leaf grade, an in-house scale created by the expertise of the teams involved, one, two or three poplar leaves will now instantly show whether an item is moderately, very or totally environmentally-friendly.
This grading relies on four criteria: conditioning of raw materials, from cotton boll to fabric roll, the energy consumed when manufacturing the product and during its transport from the manufacturing plant to the Lafuma logistics centre in the Drôme, its service life and any recycling.
Introduced this winter on about 30% of the items in the Pure Leaf ecological range, this new labelling will be extended in April to the entire Summer collection before ultimately being used for all Lafuma Group brands.

For the whole of the winter season, if you return your old fleece to GO Sport you will receive a €5 reduction on the purchase of a "Green Jacket " which is made by Lafuma from recycled Polartec.

Lafuma, GO Sport and Polartec are teaming up again this year to encourage the recycling of used fleece jackets and the purchase of 100% recycled ones.
For the whole of the winter season, consumers can bring their old fleece jacket to one of the 125 GO Sport branches in France and receive, in exchange, a €5 reduction on the purchase price of a Lafuma "Green Jacket".
This exclusive model is made from a fabric obtained from recycled plastic bottles and industrial waste. It offers, none the less, all the characteristics to be expected : serious technical qualities, a real warming comfort, an incontestable durability and a feel which is unique on the market.
Those fleece jackets recovered that are in good condition are offered to charities ; the remainder are converted into rags, fibres for rags or cardboard.
This simple gesture allows us to avoid sending 85% of textile products to the tip without beginning a second life.
For more information